Geometry Global hires Andrew Dougan to head up experiential in newly created role

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By Charlene Bisley

By Jennifer Faull

Andrew Dougan is to join Geometry Global in the newly created role of head of experiential and growth.

Dougan, formerly managing director of experiential agency Energy, will report directly to chief executive Sarah Todd and sit on the executive management team. Todd and Dougan previously worked together at G2, which merged with OgilvyOne and JWT Action in 2013 to form Geometry Global.

“With brand experiences being so important in inspiring engagement and selection, Andy will bring experiential magic across the customer journey, including shopper marketing, retail and store design. His incredible multi-market skill will enable our clients to identify how to win and deliver inspiring experiences across borders that convert people, and, create contagious excitement that gets talks about far and wide,” said Todd.

“Andy has an outstanding ability to deliver business growth for his clients, and has a real gift for innovation and collaboration. His high energy and charm are absolutely infectious. It’s great to be working with him again.”

During his career Dougan has led experiential across some of the world’s leading brands including: Shell, Debenhams, Vodafone, Walt Disney, BMW, LVMH, Jumeirah, Emirates Airlines, PepsiCo, Microsoft, and Xbox.

Dougan’s imminent arrival (he will officially join on 27 June) follows the recent appointment of former HeyHuman operations director Steve Cooper as head of creative services at the agency.

Source:: The Drum Feeds

Source:: Geometry Global hires Andrew Dougan to head up experiential in newly created role

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