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vendredi, 17 juin 2016
By Charlene Bisley By Jennifer Faull Andrew Dougan is to join Geometry Global in the newly created role of head of experiential and growth. Dougan, formerly managing director of experiential agency Energy, will report directly to chief executive Sarah Todd and sit on the executive management team. Todd and Dougan previously worked together at G2, which merged with OgilvyOne and JWT Action in 2013 to form Geometry Global. “With brand experiences being so important in inspiring engagement and ...
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vendredi, 17 juin 2016
By ctay By Lucianna Uchôa-Lefebvre L'achat d'inventaire sur des sites qui adoptent régulièrement la pratique d'acquérir du trafic pose problème et très peu de marketeurs en sont véritablement conscients. L'association nationale d'annonceurs (ANA), organisme qui représente les intérêts de 680 annonceurs américains dépensant $250 milliards de budgets publicitaires, tire la sonnette d'alarme en publiant une étude sur le sujet. Les deux tiers des 134 marketeurs interrogés par l'ANA ...
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vendredi, 17 juin 2016
By ctay By Lucianna Uchôa-Lefebvre Le moteur de recommandation Taboola affirme avoir atteint la barre d'une audience d'1 milliard d'utilisateurs uniques par mois, PC et mobile confondus. C'est plus que le double d'il y a une année. Il faut se rappeler que le moteur a signé des partenariats stratégiques avec des éditeurs globaux comme MSN de Microsoft ou Aol de Verizon, tout en donnant suite à son expansion géographique, son outil étant déployé dans 50 pays. Le moteur de recommandation ...
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vendredi, 17 juin 2016
By Charlene Bisley By John Glenday Troubled German car maker Volkswagen is seeking to put some road between it and the emissions scandal which has dogged it in recent months by setting out its stall as a leader in green transport. In a significant repositioning the car giant will reduce its reliance on the diesel engines which have caused it so much bother to focus on 30 all-electric models in a mammoth investment drive costing tens of billions of euros. Company bosses hope that the environmentally ...
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vendredi, 17 juin 2016
By Charlene Bisley By John Glenday Microsoft has revealed it is to help the public and private sectors track sales of legalised marijuana after partnering with technology start-up Kind Financial. As part of the tie-up, Kind Financial will gain access to Microsoft's government cloud, the only system available which currently meets government standards for the strictly regulated cannabis industry. A Microsoft spokesman told the BBC: “Kind Financial is building solutions on our government cloud ...
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vendredi, 17 juin 2016
By Charlene Bisley By the drum The second annual RAR Digital Awards ceremony took place at The Lancaster hotel in London last night (16 June), commending recommended digital agencies for their work across the year. A unique awards ceremony; the small, medium and large agency finalists and winners were selected entirely on what their clients thought of their performance. iCrossing claimed the 100+ staff Grand Prix gong following its wins in the Digital Full Service, Strategic Thinking and Search ...
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vendredi, 17 juin 2016
By Charlene Bisley By Doug Zanger It's clear that B2B advertising has emerged as a driving industry force — and the associated improvement in creative, away from the hackneyed clichés, is a welcome boon. Adobe, for example, is often looked at as one of the leaders in the space with entertaining, humorous work that makes its point. Gyro consistently and continually moves the B2B agenda forward with breakthrough work. To be fair, wayward B2B advertising featuring lightbulbs and superheroes dot ...
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vendredi, 17 juin 2016
By admin Given all the random horror happening in the world lately, I decided to focus on something easy, and perhaps, even pleasing, this week: a well-made TV spot. Remember those? Source:: Mediapost – Media daily news Source:: Positively Swedish: A Ring, A Nose, A Hasselblad, And Thou ...
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vendredi, 17 juin 2016
By Charlene Bisley By Adam Flomenbaum TV trend of the month: it's becoming easier for cable subscribers to access content on multiple platforms at home and on the go. What telecommunications companies and TV device makers hope this means: more of a reason to subscribe to cable, more data, and higher TV Everywhere app usage rates. Last week, Apple announced at its Worldwide Developers Conference (WWDC) that users will be able to use their pay TV logins just once to login to all cooperating OTT ...
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jeudi, 16 juin 2016
By admin I read in the WSJ that there are now over 200 companies that promise to connect brands with " social influencers – many of them no more than software and/or database providers that make brands and agencies do their own outreach. Source:: Mediapost – Media daily news Source:: Would You Read This If You Knew A Brand Paid For It? ...
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